Trim What?!

I saw a commercial last week for the new Schick trimmer for women. I can't say I realized that it was for a trimmer until the end of the commercial when the product was shown. For the majority of the commercial I found myself perplexed and unable to figure out what product was being advertised. What do the trimming of topiaries and women have in common?

If you've see the spot you've figured it out by now, however, I can't say that I was expecting this interesting commercial to end up advertising Schick's new razor and trimmer the Schick Quattro TrimStyle for Women. That's right, a bikini trimmer... not something I was expecting the spot to be advertising. After seeing the commerical it all makes sense with the creative tying to the product, so maybe it is more so that I didn't expect to see a commercial for a bikini trimmer on TV.

I wouldn't go so far as to say I was taken completly aback by the commerical or found it offensive. Afterall, tampons, birth control pills, and various little pills for men get advertised all over TV. Not to mention I closely examined the advertising and branding of Trojan for a grad school class. None the less, I did find the spot surprising.

I found the creative for the spot to be tasteful, but a little cheeky. I think it has the potential to be offensive to some, but I found myself giving a good chuckle once the creative was connected to the actual product. I suppose it is probably a fine line that is walked when you're trimming bushes and advertising a personal grooming product.