Back in February I wrote a blog post touting my brand loyalty to JetBlue and their brilliance in marketing. With their Welcome Bigwigs campaign they really took into account the current economic climate and all of those frowned upon CEOs and their private jets.
Well, they've done it again. JetBlue, with some help from JWT, has extended the campaign further online with the creation of The CEOs Guide to Jetting. This guide to jetting consists of three videos explaining the simplistic details of air travel that us "regular folk" encounter every time we fly.
The videos are brilliant and one of the most amusing things I've seen lately. Give them a watch and decide for yourself.
Side note: I'm flying US Airways down to D.C. in April and I'm dreading it already. How will I distract myself from thoughts of the plane falling out of the sky without Direct TV and Terra Blues potato chips?
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