Brilliant

This is definitely one of those 'Why didn't I think of that?' marketing efforts. Hats off to JetBlue and their Welcome Bigwigs campaign. (My favorite airline and the only one that I will fly even if I have to pay more and provided it's going my direction of course. How's that for brand loyalty?) Back to the important stuff here, their latest marketing effort takes advantage of the current economic climate, a brave marketing move, and takes aim at all of those struggling companies and their executives flying on corporate jets.

Now it's a little cheeky, even a little risky, and I'm sure not everyone gets a huge kick out of it, but they make light of the reality of the situation by adding a little humor, and well, truthfully it's pretty brilliant. Why not market your airline as the travel solution for the corporate jet issue, point out all of your product differentiators, and have a little fun while doing it. Maybe it's the JetBlue brand loyalty that I already have, but if I were a business exec needing to travel, I'd say the smart thing to do would be to check out JetBlue and leave that corporate jet parked in the hangar.

I first read about JetBlue's new effort here on Ad Week: JetBlue Welcomes High Flyers