Friday, February 27, 2009

CEO vs Spokesperson

Sometimes when it’s a slow news day you end up actually reading the articles hidden all the way down at the bottom of MSNBC. There you will find the travel section. Don’t get me wrong, I like travel, in fact a tropical vacation is something I wouldn’t mind going on right about now. These articles don’t lack the quality of any of the other higher page articles; I just rarely get all the way down to reading the travel section. This article about Ryanair just amuses me.

I think it is also case and point why PR/ spokespeople, and talking points are important. Nothing like having the CEO say you’re airline might start charging passengers to use the bathroom, and then having to go back and have the spokesperson say the CEO often makes things up at will. That’s probably not great company practice, and I wouldn’t relish having the job of that PR/spokesperson and having to say, “Oh no, that’s not really happening, our CEO just makes things up at the spur of the moment and reports it to the media.” However, the spokesperson did continue to provide the info that the airline has actually discussed such new revenue making maneuvers, but there were no immediate plans to introduce them.

First, luggage charges, having to pay for a pillow, a blanket, a snack, if they even exist anymore, and now you might even have to pay to use the bathroom. Let’s hope it doesn’t come to this, but we might all want to start giving some attention to that overly chatty seat neighbor that we’ve all experienced. You never know when you might need to borrow some change in order to do your business, or it could be a long flight with your legs crossed.

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