The powers of branding have reached new heights. Yesterday, President Obama unveiled a new logo that will be featured on all projects that are funded by the stimulus package. In my opinion this was a brilliant move. American people want to know and see where the stimulus money is going. What better way to do this than through a unique, easily identifiable emblem that will adorn these endeavors.
The logo, which is actually quite visibly appealing, has been designed as a circle featuring three different quadrants that showcase areas where the money will be spent. According to this article via Denver Business Journal, the gears represent infrastructure and the plant in the green sector represents green technology. There are American flag looking stars over a blue background and the emblem features recovery.gov, which is the url for the website that has been set up to track the progress of the various stimulus projects. I think the inclusion of the url is a great way to remind everyone that they can learn more via the website.
The administration has so far been praised for their web saavy initiatives that allow the American people to be more involved, the White House website, etc, while this is a little different, I think it falls under a similar category of saaviness. I'd say it's pretty ground breaking to be, in a way, branding part of the presidency. That is a marketing job I wouldn't pass up.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment