More like a "What?!"

Now way back when, I blogged about an article I’d read on Ryanair. In this post I mentioned how the CEO was probably a PR persons nightmare because he seemed like a loose cannon and making statements like they were planning on charging for customers to use the restroom in flight. Well another interesting piece on Ryanair has popped up, and low and behold it also has to do with fees.

According to this story, which can be found on BlackBook magazine, Ryanair is going to be charging a potential grand total of $67.50… just to check in! Forget that $15 fee to check a bag on US Airways that caught me off guard! Apparently, Ryanair will be establishing a $7.50 online check-in fee, and online check-in will be the only way to check in for your flight. It gets better, for those who don’t print out the boarding pass at home, because obviously everyone always has access to not only a computer, but also a printer, there will be a $60 fee for reissuing a boarding pass. I read the article and wondered if it was real, but apparently it’s true and you can read about it on WIRED too.

Let’s hope the US air carries don’t get any online check-in/boarding pass fee charging ideas, however it looks like United and US Airways are increasing check bag fees just in time for the summer travel season (via Chicago Tribune).

Thanks, I think I’ll stick to JetBlue when I have a choice.

Burrito Engagement

What better way to get back into the blogging groove than to blog about burritos? And there’s nothing like a good little bit of audience engagement to go along with it. While it might not always reach and encourage everyone, it’s those most loyal consumers who are so important anyways and this is whom Chipotle is reaching out to in their latest campaign. Read the article here on AdWeek. If you’re a loyal burrito eater, then why not stop by mychipotle.com and upload audio and video recordings of your favorite burrito.

Fun campaign if you ask me. Who doesn’t love a good Chipotle burrito or burrito bowl?. The campaign is aimed at spreading the word, via the loyal eaters of course, and combating the confusion and intimidation that might occur among any first time Chipotle goers. In addition the campaign if aimed at getting people out of a ‘I only eat one kind of a burrito’ rut, and showcasing the many different, and mighty delicious, ingredients and variety of burrito creations that can be created.

I’d do it myself if there were more Chipotle’s in Massachusetts, and one that wasn’t a 20 minute walk away! Instead I’ll do my part with a little WOM to all of my co-workers and friends reminding them that the plethora of Chipotle restaurants in the mid-Atlantic is just another one of the many reasons why the mid-Atlantic beats New England.

Still Alive!

I'm finding myself slightly uninspired and busy. When the weather finally starts to get nice after months of winter, less time is spent behind the computer! But have to fear, the blog is still alive, as am I! Look for a new post soon.