Burrito Engagement

What better way to get back into the blogging groove than to blog about burritos? And there’s nothing like a good little bit of audience engagement to go along with it. While it might not always reach and encourage everyone, it’s those most loyal consumers who are so important anyways and this is whom Chipotle is reaching out to in their latest campaign. Read the article here on AdWeek. If you’re a loyal burrito eater, then why not stop by mychipotle.com and upload audio and video recordings of your favorite burrito.

Fun campaign if you ask me. Who doesn’t love a good Chipotle burrito or burrito bowl?. The campaign is aimed at spreading the word, via the loyal eaters of course, and combating the confusion and intimidation that might occur among any first time Chipotle goers. In addition the campaign if aimed at getting people out of a ‘I only eat one kind of a burrito’ rut, and showcasing the many different, and mighty delicious, ingredients and variety of burrito creations that can be created.

I’d do it myself if there were more Chipotle’s in Massachusetts, and one that wasn’t a 20 minute walk away! Instead I’ll do my part with a little WOM to all of my co-workers and friends reminding them that the plethora of Chipotle restaurants in the mid-Atlantic is just another one of the many reasons why the mid-Atlantic beats New England.