This post is a little behind the times since I first saw this Third-Generation Prius outdoor promotion last Monday, but nonetheless it's fun and noteworthy.
Outside of the Prudential Tower on Boylston Street in Boston, and a few other areas around the city, you can find a number of oversized solar flower structures that resemble giant daisies. Obviously not your typical field of daisies, especially since they're made of plastic, metal, solar panels, and whatever else, these daisies provide solar powered free Wi-Fi and charging and are part of Toyota's national marketing effort for the Third-Generation Prius. The flowers are aimed at advertising Toyota's a/c powering solar roof panels, optional on the Prius.
This is a great experiential marketing installment to support their "Harmony Between Man, Nature and Machine" campaign. It's smart to tie a hybrid product to something useful, like hard to find outlets in the middle of a city powered by clean solar energy. The stunt also seems to clearly integrate the whole Earth loving, Earth friendly, happy, colorful vibe that the new line of Prius TV spots exude.
You can read more and see photos of the solar powered flowers on Boston.com.
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