Calling All Coffee Runners

One of my favorite brands does it again… Dunkin’ Donuts continues its marketing brilliance. Today they launched a new tool, a “social online group ordering experience tool” to be exact, to make the life of everyone’s favorite coffee runner easier. Gone are the days of stopping by each coworkers desk to scribble down their order on a napkin, where once you get to the coffee establishment you can’t figure our if it says 2 Splenda or 3, or if that raspberry iced is supposed to come back in the form of coffee or tea.

Thanks to Dunkin’ Run™, the famous coffee runner can invite coworkers through email to announce the coffee run, let them put in their orders, and if you’re a registered user it even saves your favorites. The runner then has the option of printing the list of orders or taking the list on their mobile phone to a Dunkin’ where workers assemble the beverages using the list to fulfill orders accurately. Brilliant!

So why hasn’t anyone thought of this before?! Almost every time I visit Starbucks (I do go every now and again if I’m feeling like I have a few bucks extra to spare) I always get stuck in line behind coffee runners with long and involved orders and it makes me want to turn right around and go back out the door. This new tool saves every Dunkin' goer and Dunkin' coffee runner some time and frustration. If I’m ever selected to be the coffee runner in my office, I’ll make sure to use Dunkin’ Run to simplify my efforts, but for now I’ll stick to my morning Dunkin' coffee stop down in the T.